{"id":2390,"date":"2021-10-13T18:21:28","date_gmt":"2021-10-13T16:21:28","guid":{"rendered":"http:\/\/51.68.119.159\/?page_id=2390"},"modified":"2026-01-28T09:42:43","modified_gmt":"2026-01-28T08:42:43","slug":"strategie-email-marketing","status":"publish","type":"page","link":"https:\/\/btomail.it\/blog\/","title":{"rendered":"Email marketing e strategie digitali"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2390\" class=\"elementor elementor-2390\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b15f265 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"b15f265\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41e987d\" data-id=\"41e987d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e84c9b elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e84c9b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e144131\" data-id=\"e144131\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9544a6 elementor-widget elementor-widget-image\" data-id=\"e9544a6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"993\" height=\"646\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/10\/btomail-blog.png\" class=\"attachment-full size-full wp-image-1844\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/10\/btomail-blog.png 993w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/10\/btomail-blog-300x195.png 300w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/10\/btomail-blog-768x500.png 768w\" sizes=\"(max-width: 993px) 100vw, 993px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1da41ba\" data-id=\"1da41ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-effb784 elementor-widget elementor-widget-heading\" data-id=\"effb784\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">BTOMAIL Blog<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802d3d7 elementor-widget elementor-widget-heading\" data-id=\"802d3d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email marketing e strategie digitali<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3d54a5 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d3d54a5\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sul blog ufficiale di BTOMAIL puoi trovare novit\u00e0, best practices, approfondimenti e consigli sull&#8217;<strong>email marketing<\/strong> per migliorare le tue strategie digitali nel B2B.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-000a562 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"000a562\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fe5e9cf\" data-id=\"fe5e9cf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-612c4d3 elementor-widget elementor-widget-heading\" data-id=\"612c4d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Argomenti trattati<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3c07094 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c07094\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-03205cb\" data-id=\"03205cb\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48357ae elementor-widget elementor-widget-button\" data-id=\"48357ae\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/btomail.it\/blog\/category\/strategie-email-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"line-height: 21px;\"><span style=\"color: #3e4cac; font-weight: bold;\">STRATEGIE EMAIL MARKETING<\/span><br \/><br \/>Approfondimenti sempre nuovi, con consigli e guide pratiche per realizzare campagne email realmente efficaci.<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-3bf8d8e\" data-id=\"3bf8d8e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-21dcd2a elementor-widget elementor-widget-button\" data-id=\"21dcd2a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/btomail.it\/blog\/category\/gestione-liste-contatti\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"line-height: 21px;\"><span style=\"color: #3e4cac; font-weight: bold;\">GESTIONE LISTE CONTATTI<\/span><br \/><br \/>Tutte le dritte e i consigli pratici su come organizzare le tue mailing list partendo da un database di contatti business.<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-5a52d88\" data-id=\"5a52d88\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef6b872 elementor-widget elementor-widget-button\" data-id=\"ef6b872\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/btomail.it\/blog\/category\/privacy-e-gdpr\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"line-height: 21px;\"><span style=\"color: #3e4cac; font-weight: bold;\">PRIVACY E GDPR<\/span><br \/><br \/>Novit\u00e0 e buone pratiche legate alle normative che tutelano privacy e dati degli utenti. Per creare campagne email a prova di GDPR.<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-0eb8597\" data-id=\"0eb8597\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e812e41 elementor-widget elementor-widget-button\" data-id=\"e812e41\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/btomail.it\/blog\/category\/glossario-marketing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\"><span style=\"line-height: 21px;\"><span style=\"color: #3e4cac; font-weight: bold;\">GLOSSARIO MARKETING<\/span><br \/><br \/>Le parole dell'(email) marketing spiegate per essere subito tradotte in valore per il tuo business. Esplora i temi e lasciati ispirare.<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-87fc4d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"87fc4d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08b1032\" data-id=\"08b1032\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e58182b elementor-widget elementor-widget-heading\" data-id=\"e58182b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Articoli in primo piano<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3096993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3096993\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-0fb34ba\" data-id=\"0fb34ba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5f1a76 elementor-grid-1 elementor-posts__hover-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"d5f1a76\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;1&quot;,&quot;cards_columns_tablet&quot;:&quot;1&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4386 post type-post status-publish format-standard has-post-thumbnail hentry category-pro category-strategie-email-marketing tag-b2b tag-btomail tag-campagna-email tag-comunicazione tag-consulenza tag-database tag-dati tag-digital-marketing tag-efficacia tag-email-marketing tag-indagini tag-lead tag-marketing tag-report tag-statistiche tag-targeting\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/statistiche-email-marketing-b2b\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2297\" height=\"1255\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1.jpg\" class=\"attachment-full size-full wp-image-4392\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1-1024x559.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1-768x420.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1-1536x839.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/06\/EFFICACIA-EMAIL-MKTG-1-2048x1119.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/statistiche-email-marketing-b2b\/\" >\n\t\t\t\tLe statistiche sull&#8217;email marketing B2B: quanto \u00e8 efficace davvero?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>I dati riferiti all&#8217;efficacia dell&#8217;email marketing nel B2B, soprattutto negli ultimi anni, parlano chiaro. Ma vediamo, con indagini e statistiche (ma non solo), perch\u00e9 raggiungere il proprio pubblico target via email \u00e8 una scelta che paga.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/statistiche-email-marketing-b2b\/\" aria-label=\"Leggi tutto Le statistiche sull&#8217;email marketing B2B: quanto \u00e8 efficace davvero?\" tabindex=\"-1\" >\n\t\t\tLEGGI L'ARTICOLO COMPLETO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d444b3d\" data-id=\"d444b3d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f04a37 elementor-grid-2 elementor-posts--align-left elementor-posts__hover-none elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"2f04a37\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-1583 post type-post status-publish format-standard has-post-thumbnail hentry category-gestione-liste-contatti category-pro tag-b2b tag-btomail tag-campagna-email tag-comunicazione tag-database tag-email-marketing tag-inbox tag-indirizzi-email tag-marketing tag-targeting\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/marketing-successo-email-aziendali-generiche\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"2297\" height=\"1261\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche.jpg\" class=\"attachment-full size-full wp-image-1595\" alt=\"Ottenere risposta dalle email aziendali generiche\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche-300x165.jpg 300w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche-1024x562.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche-768x422.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche-1536x843.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2021\/07\/email-aziendali-generiche-2048x1124.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/marketing-successo-email-aziendali-generiche\/\" >\n\t\t\t\tQuali sono gli indirizzi di posta pi\u00f9 utili per una campagna email B2B?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/marketing-successo-email-aziendali-generiche\/\" aria-label=\"Leggi tutto Quali sono gli indirizzi di posta pi\u00f9 utili per una campagna email B2B?\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4677 post type-post status-publish format-standard has-post-thumbnail hentry category-pro category-strategie-email-marketing tag-ai tag-b2b tag-btomail tag-campagna-email tag-comunicazione tag-consulenza tag-database tag-email-marketing tag-ia tag-intelligenza-artificiale tag-lead tag-marketing tag-targeting\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/email-marketing-intelligenza-artificiale\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2297\" height=\"1261\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA.jpg\" class=\"attachment-full size-full wp-image-5241\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA-1024x562.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA-768x422.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA-1536x843.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2025\/05\/EMAIL-E-IA-2048x1124.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/email-marketing-intelligenza-artificiale\/\" >\n\t\t\t\tEmail marketing e IA: come sfruttare l&#8217;intelligenza artificiale per le tue campagne email\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/email-marketing-intelligenza-artificiale\/\" aria-label=\"Leggi tutto Email marketing e IA: come sfruttare l&#8217;intelligenza artificiale per le tue campagne email\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4662 post type-post status-publish format-standard has-post-thumbnail hentry category-pro category-strategie-email-marketing tag-b2b tag-btomail tag-campagna-dem tag-campagna-dem-settoriale tag-campagna-email tag-comunicazione tag-consulenza tag-database tag-dem tag-email-marketing tag-lead tag-marketing tag-targeting\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/campagne-email-settoriali\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2297\" height=\"1261\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE.jpg\" class=\"attachment-full size-full wp-image-4663\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE-1024x562.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE-768x422.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE-1536x843.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/07\/CAMPAGNA-DEM-SETTORIALE-2048x1124.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/campagne-email-settoriali\/\" >\n\t\t\t\tCampagne email settoriali: cosa sono e come si creano\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/campagne-email-settoriali\/\" aria-label=\"Leggi tutto Campagne email settoriali: cosa sono e come si creano\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-757 post type-post status-publish format-standard has-post-thumbnail hentry category-privacy-e-gdpr category-pro tag-b2b tag-campagna-email tag-database tag-dati-personali tag-dem tag-email-marketing tag-gdpr tag-lead tag-marketing tag-normativa-europea\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/email-marketing-gdpr\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2297\" height=\"1261\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr.jpg\" class=\"attachment-full size-full wp-image-2941\" alt=\"tipologia di invio email secondo il gdpr\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr-1024x562.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr-768x422.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr-1536x843.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2018\/05\/tipologia-invio-email-gdpr-2048x1124.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/email-marketing-gdpr\/\" >\n\t\t\t\tEmail marketing e dati personali: come creare campagne email a prova di GDPR\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/email-marketing-gdpr\/\" aria-label=\"Leggi tutto Email marketing e dati personali: come creare campagne email a prova di GDPR\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77b1b14 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77b1b14\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbe8f1e\" data-id=\"dbe8f1e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a60592 elementor-widget elementor-widget-heading\" data-id=\"2a60592\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Ultimi articoli<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9312b3c elementor-posts__hover-none elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top load-more-align-center elementor-widget elementor-widget-posts\" data-id=\"9312b3c\" data-element_type=\"widget\" data-settings=\"{&quot;pagination_type&quot;:&quot;load_more_on_click&quot;,&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;load_more_spinner&quot;:{&quot;value&quot;:&quot;fas fa-spinner&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-5683 post type-post status-publish format-standard has-post-thumbnail hentry category-pro category-strategie-email-marketing tag-b2b tag-campagna-email tag-comunicazione tag-database tag-email-marketing tag-email-outreach tag-lead tag-marketing\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/email-outreach\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"843\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2026\/04\/outreach.png\" class=\"attachment-full size-full wp-image-5684\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2026\/04\/outreach.png 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2026\/04\/outreach-1024x562.png 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2026\/04\/outreach-768x422.png 768w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/email-outreach\/\" >\n\t\t\t\tEmail Outreach B2B: cos&#8217;\u00e8, come funziona e perch\u00e9 \u00e8 diverso dalle campagne DEM\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Oggi, attraverso il canale email, si pu\u00f2 comunicare praticamente con tutti: da liberi professionisti a grandi manager e futuri partner commerciali. L\u2019email outreach \u00e8 uno dei mezzi pi\u00f9 potenti con cui arrivare a queste figure chiave. Vediamo in cosa consiste.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/email-outreach\/\" aria-label=\"Leggi tutto Email Outreach B2B: cos&#8217;\u00e8, come funziona e perch\u00e9 \u00e8 diverso dalle campagne DEM\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3099 post type-post status-publish format-standard has-post-thumbnail hentry category-gestione-liste-contatti category-pro\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/obiezioni-acquisto-liste-email\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2297\" height=\"1261\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email.jpg\" class=\"attachment-full size-full wp-image-3102\" alt=\"Obiezioni su acquisto di liste email\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email-1024x562.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email-768x422.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email-1536x843.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2022\/07\/obiezioni-acquisto-email-2048x1124.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/obiezioni-acquisto-liste-email\/\" >\n\t\t\t\t5 obiezioni da sfatare sull\u2019acquisto di liste di email\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>L\u2019email marketing professionale \u00e8 uno strumento di comunicazione intramontabile e le liste di contatti business sono essenziali per raggiungere mercati specifici. Approfondiamo alcuni dubbi e obiezioni sull\u2019acquisto di liste email, derivanti spesso da luoghi comuni privi di fondamento.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/obiezioni-acquisto-liste-email\/\" aria-label=\"Leggi tutto 5 obiezioni da sfatare sull\u2019acquisto di liste di email\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-3542 post type-post status-publish format-standard has-post-thumbnail hentry category-gestione-liste-contatti category-pro category-strategie-email-marketing tag-b2b tag-btomail tag-comunicazione tag-email-marketing tag-errori tag-invio-massivo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/btomail.it\/blog\/piattaforme-invio-massivo-errori-comuni\/\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"2297\" height=\"1248\" src=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1.jpg\" class=\"attachment-full size-full wp-image-3573\" alt=\"\" srcset=\"https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1.jpg 2297w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1-1024x556.jpg 1024w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1-768x417.jpg 768w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1-1536x835.jpg 1536w, https:\/\/btomail.it\/blog\/wp-content\/uploads\/2024\/02\/PIATTAFORMA-INVIO-MASSIVO-1-2048x1113.jpg 2048w\" sizes=\"(max-width: 2297px) 100vw, 2297px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/btomail.it\/blog\/piattaforme-invio-massivo-errori-comuni\/\" >\n\t\t\t\tEmail marketing e piattaforme di invio massivo: i 6 errori pi\u00f9 comuni\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Nel mondo dell\u2019email marketing B2B la gestione impropria degli invii pu\u00f2 compromettere un&#8217;intera campagna. Oggi ci soffermiamo sugli errori pi\u00f9 comuni che si verificano mentre si utilizzano le piattaforme di invio massivo di email, proponendo delle soluzioni pratiche per evitarli.<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/btomail.it\/blog\/piattaforme-invio-massivo-errori-comuni\/\" aria-label=\"Leggi tutto Email marketing e piattaforme di invio massivo: i 6 errori pi\u00f9 comuni\" tabindex=\"-1\" >\n\t\t\tLEGGI TUTTO\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t\t<span class=\"e-load-more-spinner\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-spinner\"><\/i>\t\t\t<\/span>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"37\" data-next-page=\"https:\/\/btomail.it\/blog\/wp-json\/wp\/v2\/pages\/2390\/page\/2\/\"><\/div>\n\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"#\" class=\"elementor-button-link elementor-button\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">CARICA ALTRI ARTICOLI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<div class=\"e-load-more-message\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BTOMAIL Blog Email marketing e strategie digitali Sul blog ufficiale di BTOMAIL puoi trovare novit\u00e0, best practices, approfondimenti e consigli sull&#8217;email marketing per migliorare le tue strategie digitali nel B2B. Argomenti trattati STRATEGIE EMAIL MARKETING Approfondimenti sempre nuovi, con consigli e guide pratiche per realizzare campagne email realmente efficaci. GESTIONE LISTE CONTATTI Tutte le dritte e i consigli pratici su come organizzare le tue mailing list partendo da un database di contatti business. PRIVACY E GDPR Novit\u00e0 e buone pratiche legate alle normative che tutelano privacy e dati degli utenti. Per creare campagne email a prova di GDPR. GLOSSARIO MARKETING\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-2390","page","type-page","status-publish","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":5},"page_title_panel":"","has_hero_section":"disabled","ac1379827dffe34292d9c6ad3f26f191":"","hero_section":"type-1","hero_elements":[{"id":"custom_title","enabled":true,"heading_tag":"h1","title":"Home"},{"id":"custom_description","enabled":true,"description_visibility":{"desktop":true,"tablet":true,"mobile":false}},{"id":"custom_meta","enabled":false,"meta_elements":[{"id":"author","enabled":true,"label":"By","has_author_avatar":"yes","avatar_size":25},{"id":"post_date","enabled":true,"label":"On","date_format_source":"default","date_format":"M j, 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